Maybe it's unintentional, maybe it's deliberate, but US band OK Go is best remembered for their quirky music videos (the treadmill dancefest, the rube goldberg machine, the pingpong match) more than the songs themselves. As if the songs get drowned in the visual style of the videos they happen to be in. Which is weird because there are a lot of great videos out there, both texturally and textually rich, say Madonna's Bedtime Story, or Chemical Brothers' Let Forever Be, and we all know how the songs go.
Here, however, at last, is a song by OK Go that's not forgettable: All is Not Lost. Finally, I can sing along and I don't think I'll forget the chorus any time soon.
All is Not Lost is still quirky and geeky as only OK Go can go, and the guys are back to doing what they do best: dancing. Not on treadmills again, but on the glass floor this time, with the Pilobolus dance group, wearing light teal green unitards, slinking ever so smoothly in incredibly choreographed and synchronized movements.
Then, because the video plays best in Google Chrome, the window splits all of a sudden, and the next thing you know you're watching multiple windows, with people seemingly falling like leaves, etc, and then spelling out ALL IS NOT LOST, plus the message you typed in earlier. I did tell you the music video is interactive, right? Guys proposing to their girlfriends can use this interactive messaging feature to the fullest.
OK Go is dedicating All is Not Lost to the people of Japan who have been recently ravaged by the tsunamis last March.
Just head on to www.allisnotlo.st, type your message, wait for the page to load, and dance along.
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